The graduating department “Economics and Marketing”
Phone (057) 702-02-65
E-mail: kafedra_eim@mail.ru
Speciality “Marketing”. In modern enterprises are highly competitive because of the company refocusing on marketing is inevitable. To the activities of each company to be successful, it is necessary to study the market needs, analyze trends of change, develop solutions to meet the requirements and demands of customers, track changes at the company. The complex of these problems are the subject of marketing.
The main problem for employers is the lack of qualified, skilled and creative staff. Because specialty “Marketing” is one of the most needed in the labor market.
Presentation of educational and vocational programs for bachelors in “Marketing”
Presentation of master program “Marketing Services” (head prof. Lisitsa N.M.)
Presentation of master program “Strategic and operational marketing,” (head prof. Orlov P.A.)
Training period:
Full-time:
– Bachelor (4 years);
– Master (1.5 years)
correspondence (based higher education):
– Bachelor (5 years);
– Specialist (1 year).
FEATURES specialties.
Marketing is the most popular and highly paid expert in a market economy for any enterprise in any country. This expert, the main result of which is to ensure sustainable functioning and development of enterprise (organization) in a competitive environment based on the harmonization of consumer and enterprise (organization).
Marketing – Specialist, the main result of which is sustainable operation and development of the enterprise (organization) in a competitive environment based on the harmonization of consumer and enterprise (organization)
FORMATION OF professional knowledge and skills
During training, the students formed such basic competence:
• Developing an effective marketing strategy and coordination of marketing activities of the company
• Customer Relationship Management
• Decisions organizational and management tasks in marketing
• Conduct market research and analytical support for marketing activities
• Management at all stages of the product life cycle
• Manage competitiveness and product quality
• Economic justification marketing solutions
• Performance of functions related to marketing activities
• Use different methods of marketing planning
• Implementation of marketing control procedures
• Application in practice methods of analysis of the marketing environment
• Research and analysis of markets
• Research the competitiveness of enterprise
• Organization of the company with the minimization of commercial risks
• Characteristics computers and basic computer programs that are used in modern enterprise
• The use of unconventional methods in the study of social and economic processes (cluster analysis, simulation, correlation and regression analysis, etc.)
• Applying incentive mechanisms in management
• Developing an effective marketing strategy on foreign markets
• Predicting performance target international market conditions
• Justification decisions on access to foreign markets
TRAINING.
The high quality of training specialty “Marketing” is ensured by the high professional level of the teaching staff – doctors and candidates of economic sciences, leading specialists of enterprises; of teaching based on the use of research results, published in published books and scientific articles; Special attention is paid to the problems of formation of socially oriented marketing in Ukraine; made continuous improvement of curricula for masters considering requests employers.
LABOR MARKET.
Manufacturing and trade, organizational, managerial, commercial, marketing activities in organizations and industrial enterprises, wholesale, retail, hospitality, tourism, including structural production and trading units of different sizes and forms of ownership and organizational and legal forms of business, as well as in research -doslidnyh institutes, government service, industry and local management, marketing firms, commodity and stock exchanges, brokerage houses, banks, educational institutions.
ADDITIONAL INFORMATION.
Training is qualification of “Bachelor of Marketing” (6.030.507) on day time branch carried out the following specializations:
operational marketing
Marketing Management
International Marketing
marketing services (advertising business, banking)
Training is qualification of “Master of Marketing» (8.030.507.01) requires a diploma confirming the qualification level of “Bachelor of Marketing” and the entrance exam.
Training is qualification of “Master of Marketing” is carried out in the following specializations:
strategic and operational marketing (possible job: marketing analytics, marketing heads of departments, researchers, university professors, researchers);
Applied Marketing (possible employment: functional specialists in areas of operational marketing activities of enterprises);
Marketing management in foreign economic activity (possible job: marketing analytics, head of marketing, functional specialists in areas of strategic and operational marketing activities on export markets, researchers, university teachers);
in marketing services (advertising and public relations (PR), marketing in the banking sector (possibly job: marketing analytics in banking, advertising specialists, PR experts).
Phone (057) 702-02-65
E-mail: kafedra_eim@mail.ru
Speciality “Marketing”. In modern enterprises are highly competitive because of the company refocusing on marketing is inevitable. To the activities of each company to be successful, it is necessary to study the market needs, analyze trends of change, develop solutions to meet the requirements and demands of customers, track changes at the company. The complex of these problems are the subject of marketing.
The main problem for employers is the lack of qualified, skilled and creative staff. Because specialty “Marketing” is one of the most needed in the labor market.
Presentation of educational and vocational programs for bachelors in “Marketing”
Presentation of master program “Marketing Services” (head prof. Lisitsa N.M.)
Presentation of master program “Strategic and operational marketing,” (head prof. Orlov P.A.)
Training period:
Full-time:
– Bachelor (4 years);
– Master (1.5 years)
correspondence (based higher education):
– Bachelor (5 years);
– Specialist (1 year).
FEATURES specialties.
Marketing is the most popular and highly paid expert in a market economy for any enterprise in any country. This expert, the main result of which is to ensure sustainable functioning and development of enterprise (organization) in a competitive environment based on the harmonization of consumer and enterprise (organization).
Marketing – Specialist, the main result of which is sustainable operation and development of the enterprise (organization) in a competitive environment based on the harmonization of consumer and enterprise (organization)
FORMATION OF professional knowledge and skills
During training, the students formed such basic competence:
• Developing an effective marketing strategy and coordination of marketing activities of the company
• Customer Relationship Management
• Decisions organizational and management tasks in marketing
• Conduct market research and analytical support for marketing activities
• Management at all stages of the product life cycle
• Manage competitiveness and product quality
• Economic justification marketing solutions
• Performance of functions related to marketing activities
• Use different methods of marketing planning
• Implementation of marketing control procedures
• Application in practice methods of analysis of the marketing environment
• Research and analysis of markets
• Research the competitiveness of enterprise
• Organization of the company with the minimization of commercial risks
• Characteristics computers and basic computer programs that are used in modern enterprise
• The use of unconventional methods in the study of social and economic processes (cluster analysis, simulation, correlation and regression analysis, etc.)
• Applying incentive mechanisms in management
• Developing an effective marketing strategy on foreign markets
• Predicting performance target international market conditions
• Justification decisions on access to foreign markets
TRAINING.
The high quality of training specialty “Marketing” is ensured by the high professional level of the teaching staff – doctors and candidates of economic sciences, leading specialists of enterprises; of teaching based on the use of research results, published in published books and scientific articles; Special attention is paid to the problems of formation of socially oriented marketing in Ukraine; made continuous improvement of curricula for masters considering requests employers.
LABOR MARKET.
Manufacturing and trade, organizational, managerial, commercial, marketing activities in organizations and industrial enterprises, wholesale, retail, hospitality, tourism, including structural production and trading units of different sizes and forms of ownership and organizational and legal forms of business, as well as in research -doslidnyh institutes, government service, industry and local management, marketing firms, commodity and stock exchanges, brokerage houses, banks, educational institutions.
ADDITIONAL INFORMATION.
Training is qualification of “Bachelor of Marketing” (6.030.507) on day time branch carried out the following specializations:
operational marketing
Marketing Management
International Marketing
marketing services (advertising business, banking)
Training is qualification of “Master of Marketing» (8.030.507.01) requires a diploma confirming the qualification level of “Bachelor of Marketing” and the entrance exam.
Training is qualification of “Master of Marketing” is carried out in the following specializations:
strategic and operational marketing (possible job: marketing analytics, marketing heads of departments, researchers, university professors, researchers);
Applied Marketing (possible employment: functional specialists in areas of operational marketing activities of enterprises);
Marketing management in foreign economic activity (possible job: marketing analytics, head of marketing, functional specialists in areas of strategic and operational marketing activities on export markets, researchers, university teachers);
in marketing services (advertising and public relations (PR), marketing in the banking sector (possibly job: marketing analytics in banking, advertising specialists, PR experts).
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